SarahHedges.London is a portrait and lifestyle photographer with a passion for capturing real people.   

She’s all about celebrating your story close-up, in glorious technicolour and believes people earn their lines and wrinkles.  She celebrates different - keeping it real, bold and bursting with personality.  Her style?  Vibrant, fun and unapologetically true to life.    

Sarah understands the power of real photography and loves to help brands leverage photography to build trust.  

She aspires to capture magical moments and tell stories about people’s lives in a unique and inspirational way.

A natural-born storyteller, Sarah’s experience includes shooting and documenting cultural events to raise awareness, drive engagement and sell out venues.  

Sarah works closely with clients to uncover what they want to achieve and captures the all-important requirements in a brilliant brief.   For press, lifestyle, product and portrait photos, she recommends capturing the secret sauce ‘photo style, your likes and dislikes’ in a collaborative moodboard.  

Getting the right photographer for your shoot is important - it can be a costly exercise if you get it wrong - you’re looking for the perfect match.  Their unique style, experience, your budget, the timeline, availability and location all play a part.  For startups, Sarah recommends  capturing your own photos using a smartphone and invest in a professional photographer for key people, press and important product shots.  Sarah’s happy to recommend alternative photographers from her network of talented content creators.  

The backdrop to Sarah's work is the most googled city in the world, 'London'.  Click here for the latest thisislondon.blog.

Sarah studied photography at London Institute of Photography and the The London School of Photography.   She has a rich past in marketing world-class venues, music and sports events.  Sarah’s led brand transformations, delivered technology-led fan experiences and scalable content marketing solutions. Her collaborative work with some of London's finest technology, digital and pr talent has broken records, won awards and raised a few eyebrows.     

Got a project? click here.